Home Depot Personalised Gift Card

Posted: June 16th, 2010 | Author: Simon Mitchell | Filed under: Augmented Reality | Tags: | No Comments »

Proving Augmented Reality is seeping its way well and truly into the mainstream, but, still, a nice use of it by Home Depot in the U.S. Click here to sample what I am talking about.


StreetMuseum iPhone app

Posted: May 25th, 2010 | Author: Simon Mitchell | Filed under: Nice idea, iPhone applications | Tags: , | No Comments »

I am liking the good use of Augmented Reality on the above new iPhone app from The Museum of London. Using geotagging and GoogleMaps the app Augments the view through your camera with historic images taken at the same point in times past.

A great idea, available for free here.


Augmented Reality + Holograms

Posted: April 30th, 2010 | Author: Simon Mitchell | Filed under: Augmented Reality | Tags: | No Comments » YouTube Preview Image

Some more AR and this time showing the soon to seen future of product demonstrations. Great stuff pioneered by RealFiction.


Augmented Reality Flash Mob

Posted: April 17th, 2010 | Author: Simon Mitchell | Filed under: Augmented Reality | Tags: | No Comments »

More Augmented Reality, this time an AR flashmob in The Dam Square Amsterdam, held on the 24th of April. The event site includes a number of printable large-form QR codes that participants will be able to bring to the square, each of which will manifest a human statue-esque character brought to life by mobile AR.

Created by interactive artist Sander Veenhof.


Augmented Reality Driving App

Posted: April 17th, 2010 | Author: Simon Mitchell | Filed under: Augmented Reality | Tags: , | No Comments » YouTube Preview Image

Nice, but doesn’t look particularly safe?

For more of my Augmented Reality post click here.


Passagen 2010 Augmented Sculpture

Posted: March 22nd, 2010 | Author: Simon Mitchell | Filed under: Augmented Reality | Tags: , , | No Comments » YouTube Preview Image

More, but a little different Augmented Reality, projected onto a sculpture, nicely created by Grosse8 and Lichtfront.


Adidas AR game pack

Posted: January 30th, 2010 | Author: Simon Mitchell | Filed under: 2010, Augmented Reality | Tags: | No Comments » YouTube Preview Image

Another post about Augmented Reality, and further proof 2010 is looking like we are going to see much much of it. This time Adidas are releasing a pack of 5 trainers, each with a unique AR code on the tongue, with which the new owner can use the shoe as a joystick in it’s related online AR experience.


Parrot Augmented Reality. Drone Helicopter

Posted: January 6th, 2010 | Author: Simon Mitchell | Filed under: Augmented Reality, I Want..., Wow | Tags: , , | No Comments » YouTube Preview Image

Wow. See more details here, amazing stuff, pure science fiction, today.


2010 – Augmented Reality

Posted: January 5th, 2010 | Author: Simon Mitchell | Filed under: 2010, T'internet, The Future | Tags: | No Comments »

I have posted plenty already about Augmented Reality, and having read this article on the BBC Technology site, my plans of dipping into this intriguing world myself need to be formulated sooner rather than later, so as not to get left behind, I think.

If you are reading this and know how, get intouch please I have a few ideas I would like to put into motion.


Yorkshire Tea – Augmented Reality

Posted: June 6th, 2009 | Author: Simon Mitchell | Filed under: Augmented Reality | Tags: | 1 Comment » YouTube Preview Image

Being a Yorkshire lad, there is something particularly satisfying about me being able to include my home county in the title of a blog post, particularly when it is another example of augmented reality.

This time, if you happen to have packet of Yorkshire’s finest tea sat there in your cupboard click this link and give it a go, Mr Shuttleworth will do his thing especially for you on your computer. If you don’t have a packet of said tea, the youtube video will have to suffice I’m afraid.

I have seen a few instances of this now, and I guess we can only expect to see much much more, because when all you need to do is go into your cupboard and grab a box of tea, turn on your webcam, like you do here, it is pretty damn impressive, and importantly a technology that is still very very young.

Good stuff.