The London Fields – This is Yours

A fantastic project beautifully created by designer Phil Bold for The London Fields debut album

The design, packaging and promotion for This is Yours, was achieved through the industrious efforts of family and friends who all donated materials to be recycled for the project…

The campaign, overseen by designer Phil Bold, used 250 cereal boxes cut to size and painted white to make the CD sleeves. The accompanying labels were then made from donated parcel tags and string. The material for the inlay cards was also donated with the track listing rubber-stamped on top.

The next stage of the campaign also fully embraced the concept of freecycling. Copies of the album were attached to the railings of the London Fields park in London (from which the band take their name) and several were also tied to the branches of trees and launched on balloons.

The blue tag that holds the CD in place reads: “If you are reading this then you have probably found this album. After you have had a listen please sign the card and leave it in a place for someone else to find. Kind regards.”

The album is a limited run of only 500 hand numbered copies. Presuming you haven’t been lucky enough to find one of them, you can get a digital version for free right here.

Great stuff. via CRBlog (thanks)