Winter 1972

Pretty amazing concept for a fragrance, courtesy of Swiss designer Adrian Merz.

He decided to capture the essence of the fragrance Winter 1972 in an elaborate kit that comes with every 100ml bottle of the perfume. In it, there’s a poster that unfolds into a room transformed into a whimsical winterscape composed of thousands of white Post-It notes.

Adrian actually created the scene in his own living room — an undertaking just as laborious as you’d imagine it to be. But the end result is nothing short of phenomenal, both visually compelling and conceptually brilliant.

He also has some other very tasty work in his portfolio, worth a good look here.

Great stuff.