HELLOVON x NIKE STADIUM AT SELFRIDGES
Posted: June 29th, 2010 | Author: Simon Mitchell | Filed under: Art, Campaign | Tags: Art, Campaign | No Comments »I am a big fan the talented Mr Hellovon‘s work, some of his latest being the great work above.
Nike – Write The Future
Posted: June 25th, 2010 | Author: Simon Mitchell | Filed under: Advertising, Campaign | Tags: Advertising, Campaign | No Comments »We’ve seen the ad, now above, is a (small) example of how the whole campaign is being rolled out.
Umbro’s ‘Tailored by’ England Campaign
Posted: June 5th, 2010 | Author: Simon Mitchell | Filed under: Campaign, Nice idea | Tags: Campaign, Current Affairs, England, World Cup 2010 | 2 Comments »
David James
Glenn Johnson
Ashley Cole
Steven Gerrard
Rio Ferdinand
John Terry
Aaron Lennon
Frank Lampard
Peter Crouch
Wayne Rooney
Joe Cole
Robert Green
Stephen Warnock
Gareth Barry
Matthew Upson
James Milner
Shaun Wright-Phillips
Jamie Carragher
Jermain Defoe
Ledley King
Emile Heskey
Michael Carrick
Joe Hart
Fabio Capello
I am really liking the above hometown campaign by England kit maker Umbro. Each member of Englands World Cup 2010 squad has had their number and birthplace painted in their respective hometown.
Trevor Cairns, Umbro International Chief Marketing Officer said of the campaign: “We first came up with the concept of placing a wall in each of the England squad’s hometowns as we wanted to show that each member is tailored by the area in which they grew up.”
“The walls are a way to recognise players’ heritage and the people and places that have helped them to become the international footballers they are today.”
Great stuff, but I cannot seem to find the creative brain behind this, so any knowledge is welcomed.
Created by Monorex, thanks for the heads up.
A study of human survival in the Arctic with Sir David Attenscarf
Posted: April 25th, 2010 | Author: Simon Mitchell | Filed under: Advertising, Campaign, Sweden | Tags: Advertising, Campaign | No Comments »Hot on the tails of Dave Goes To Skåne comes a nice spoof tv ad for the VisitSweden campaign.
Nike brings ‘Orienteering’ to 2010
Posted: April 25th, 2010 | Author: Simon Mitchell | Filed under: Campaign, Nice idea | Tags: Campaign | No Comments »Nike Grid - London is your gameboard.
You have 24 hours to claim your streets. 40 postcodes across London. North. South. East. West. Grid phone boxes in each postcode. Run between them. Score points. Run more. Score more. Badges awarded for speed, endurance and stamina.
Play for your postcode. Get the glory. Claim the crown.
Not really sure about Nike adopting the whole urban street theme, ‘hoodies’ and all, but a nice idea non-the-less.
Marmite HATE/LOVE campaign
Posted: March 29th, 2010 | Author: Simon Mitchell | Filed under: Campaign, Nice idea | Tags: Advertising, Campaigns | No Comments »
DDB London has today released a very nice, and clever looking campaign for Marmite.
Running parallel with the soon to happen UK General Election, they are using the long known ‘Love it’ or ‘Hate it’ to the max, by creating a two angled campaign, integrating social media (Facebook), and using traditional spam style tactics (door-drops).
I love how the product is so strong, a whole campaign based on the hate for it can be created.
Click here for the campaign blog.
Swap your usual head for a Fairtrade Chocolate head
Posted: March 19th, 2010 | Author: Simon Mitchell | Filed under: Campaign, Chocolate | Tags: Campaign, Interactive | No Comments »
It has taken me a long time to post this nice interactive campaign created by Wieden Kennedy London, for Fairtrade. Combining creativity and chocolate is always going to be a winner for me.
Good stuff.
Chiquita Rebrand
Posted: March 10th, 2010 | Author: Simon Mitchell | Filed under: Campaign | Tags: Branding, Graphic Design | No Comments »
Really liking the fun and simplicity of this Chiquita banana brand refresh, by designer DJ Neff.
Click here for the campaign site.
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