Proving Augmented Reality is seeping its way well and truly into the mainstream, but, still, a nice use of it by Home Depot in the U.S. Click here to sample what I am talking about.
Some more AR and this time showing the soon to seen future of product demonstrations. Great stuff pioneered by RealFiction.
More Augmented Reality, this time an AR flashmob in The Dam Square Amsterdam, held on the 24th of April. The event site includes a number of printable large-form QR codes that participants will be able to bring to the square, each of which will manifest a human statue-esque character brought to life by mobile AR.
Created by interactive artist Sander Veenhof.
Nice, but doesn’t look particularly safe?
For more of my Augmented Reality post click here.
More, but a little different Augmented Reality, projected onto a sculpture, nicely created by Grosse8 and Lichtfront.
Another post about Augmented Reality, and further proof 2010 is looking like we are going to see much much of it. This time Adidas are releasing a pack of 5 trainers, each with a unique AR code on the tongue, with which the new owner can use the shoe as a joystick in it’s related online AR experience.
Wow. See more details here, amazing stuff, pure science fiction, today.
Again a post about Augmented Reality. I keep seeing these little pieces of visual magic popping up, and above is an example the latest, which continues to move the technology forward, but also shows that it is becoming more and more mainstream, seeing as this version runs from the front cover Esquire magazine.
Great stuff, and again it has the creative juices flowing wanting to give it a go.
Being a Yorkshire lad, there is something particularly satisfying about me being able to include my home county in the title of a blog post, particularly when it is another example of augmented reality.
This time, if you happen to have packet of Yorkshire’s finest tea sat there in your cupboard click this link and give it a go, Mr Shuttleworth will do his thing especially for you on your computer. If you don’t have a packet of said tea, the youtube video will have to suffice I’m afraid.
I have seen a few instances of this now, and I guess we can only expect to see much much more, because when all you need to do is go into your cupboard and grab a box of tea, turn on your webcam, like you do here, it is pretty damn impressive, and importantly a technology that is still very very young.
Good stuff.
A few weeks ago I was blown away by the GE Smart Grid, which uses augmented reality, and your webcam to deliver content pretty much into your hands. Here BMW have incorporated the same mind-blowing methods as part of their new Z4 campaign.
Follow the link, print out the 3d symbol, download the software, and be prepared to be entertained in a way the web has never entertained you before.
Web 4.0.
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